The insurance business has reached the point where closing the digital gap is a must.
The only things which really matter to customers are personalisation and simplicity. Increasing their satisfaction and responding to their needs is a key to success. Working on anything else before focusing on those two makes very little sense.
The future of insurance distribution and service lies in the e-commerce-like approach and is expressed through:

• a personalised customer journey,
• a simple, cross-sell offer,
• smart and assisted service,
• an ecosystem of multiple partners.