WARSAW, 7th JUNE 2021: Sollers Consulting and SIGNAL IDUNA have signed a strategic cooperation to develop the Affinity channel in Poland. The business and IT consultancy will work together with the insurer in a partnership model new for the whole market.
On 28th May 2021, a letter of intent was signed between Sollers Consulting and the Polish company of SIGNAL IDUNA, confirming the will to establish a strategic cooperation regarding the development of the Affinity channel. “Affinity” stands for insurance coverage related to products sold by a partner (e.g. extended warranty insurance for a tablet purchased in a chain of electronic equipment shops). Thanks to cutting-edge technology and innovative solutions, the Affinity channel offers a ready-made insurance product available to customers.
“It is quite a unique model on the Polish insurance market for an insurer and a technology company which perfectly understands the insurance business and implements reliable solutions to launch a strategic partnership and create a new sales channel. We are very pleased that we will build Affinity hand in hand with a business and technology partner so strong and with such international reach as Sollers Consulting. It is a significant step in the development of our companies on the Polish market,” says Adam Malinowski, Vice President of the Board responsible for sales and marketing in the Polish companies of SIGNAL IDUNA.
“The Affinity customer area is still in its infancy in Poland; Sollers Consulting, actively operating on many markets globally, strongly believes in its dynamic development. Our flagship product – the RIFE platform – perfectly matches the needs of our partner. Cooperating within the strategic partnership model is a novelty not only for Sollers Consulting but also for the whole IT services market. We are glad to be creating this new model together with SIGNAL IDUNA,” comments Marcin Pluta, Vice President and Managing Partner at Sollers Consulting.
The project development on SIGNAL IDUNA’s end will be supervised by Przemysław Różański, Central Projects Director, while Piotr Pastuszka, RIFE Product Manager will represent Sollers Consulting.